Focus - Marketing Management Database

> Drives Your Marketing Campaigns


For Business Marketing - Focus assists businesses monitor and maintain the most effective and profitable means of marketing. The Focus base product addresses the following 4 keys areas of marketing:

  • Advertising, eg: directories, magazines and newspapers, radio and TV...
  • Direct, eg: mailouts, phone calls, introductory emails and letters...
  • Network, eg: joining and making the most of business networking groups..
  • Leverage, eg: newsletters, email offers, courtesy calls, surveys...

Customisation is available to enhance the product's suitability for your specific marketing requirements.


For Business Marketing - Focus keeps your marketing campaigns organised and on track - ensuring you are focused on what you need to say to your clients and not on the administrative management of the marketing process.


Components within For Business Marketing - Focus include:

  • Prospects and Clients
  • Marketing Sources / Campaigns - Network Events, Prospect Campaigns, Leverage Campaigns, Ads & Directories
  • Marketing Packs
  • Action Lists
  • Reminders
  • Login Facility

Once a list of clients has been selected against a marketing campaign For Business Marketing - Focus provides facilities to assist with:

  • Email Newsletters - standard emails can be managed, and electronic newsletter distribution can be automated.
  • Mail Merge - mail merge lists can be created and linked to template documents for printing and mailing.
  • Phone Call Lists - phone call lists can be generated allowing you to manage phone calls to prospects and existing clients.

For Business Marketing - Focus may be able to be customised so that it can:

  • Be linked to an existing business management package such as For Business Management - Workflow Essentials.
  • Be linked to a web based newsletter engine as possibly provided for within a Content Management System web site.
  • Provide extended CRM capabilities including client file notes, appointment scheduling, and todo lists.

System Requirements

  • Pentium PC or better (with mouse)
  • 256mb RAM or better (depending on your version of Microsoft® Access)
  • Super VGA Monitor running at 800x600 resolution and 16 colours or more
  • 20mb or more free hard drive space (not including the space required for Microsoft® Office or Microsoft® Access)
  • Microsoft® Windows 98 or later
  • Microsoft® Access 2000 or later currently (a standalone version of this product can be purchased separately)


Marketing Software - Customer Relationship Manager (CRM)

Product Brochure

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